Interaction Design - Social Networking Music Video Site

Muzu.tv is a music video site with premium content and transparent digital rights management, which means that the artists get revenue for their videos. When Muzu.tv came to Frontend they already had a site in development, which was still in beta release. However initial user reaction suggested that there were some problems to iron out.

Frontend conducted a comprehensive evaluation of all aspects of the site and highlighted some critical issues. It's one thing to point out a difficult problem, but quite another resolve it. Frontend were asked to provide practical design solutions that would rapidly get the site into shape by the impending launch date.

The key problems revolved around site scalability with extensive opportunity for user generated content, customised profile pages and other common social networking features being introduced on a rolling basis. Frontend reorganised the site to provide radically different experiences to the different user profiles: bands, fans, advertisers and music industry types. The solution included a portlet-based site that would allow for continuous expansion and new features without major design changes.

Our on-going work with Muzu.tv includes the design of additional modules and features for the site as well as a version of the player for Bebo.