InfoCentre

Many organizations genuinely believe that if their site passes the Bobby test and displays the Bobby icon, it is "accessible". However, it should be remembered that the Bobby test does not ensure true "accessibility".

Colour in interfaces can cause more problems than it solves. Interface designers must treat colour with caution for a variety of reasons - most importantly the huge variety of ways in which any given colour can be perceived.

Whilst users may be vocal in demanding what they want, they may have more difficulty identifying what they actually need. This can cause particular problems when applications or sites enable users to manipulate the interface directly.

User Expericence in eCommerce goes beyond usability. Other factors such as brand, confidence, trust, merchandising and ease of use are called into play.

The role of a 'User Champion' is to represent the interests and concerns of the user in all decisions concerning interface design, including graphic look and feel, interaction design, product functionality, and even accompanying materials such as instruction manuals.