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Internet banking is here to stay and the major banks are all busy figuring out how to expand their business online. Online banking is all about convenience and functionality but what about the bank’s public website? It is often a struggle to achieve the right balance between information and product sales, between user functionality and marketing requirements.
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Requirements gathering is all about aiming at the right target. It doesn't matter how accurate you are, if you aim at the wrong target, you miss. |
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Cost and efficiency considerations means that IVR applications are fast becoming a common supplement, or indeed alternative, to direct contact with customer service representatives. We provide some pointers on designing a usable IVR system. |
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In the viciously competitive abyss that is the Internet, it is easy for top notch content to go unnoticed or to be ignored. There is no use in having sterling content if nobody knows that it's there. So, before you upload content for live consumption, how can you make sure that you've given it a fighting chance? |
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