Websites, Portals & eCommerce

Usability is central to the successful completion of online forms. Whether applying for insurance, completing tax returns or simply making an online purchase, a poorly designed or confusing form can lead to users abandoning the process. The following are some tips when designing online forms:

It is important to remember that the experience a person has using a product or service is every bit as important as that product or services usability.

Pointers from personal experience on how to avoid annoying readers of your newsletter.

Email newsletters are powerful tools for marketing communications. Typically very easy for users to subscribe to, they are cheap and easy to produce, can reach a large targeted audience, and remind potential customers of your business without requiring them to visit your site. Best of all, they work on a subscription basis. In other words, people ask you to send them promotional information on a regular basis!

Given that the web will support a number of ways of paying, which is right for which site? As always, much of the decision comes down to an analysis of user requirements.

Most online publishing businesses rely on selling advertising, they are in the difficult position of finding a balance between generating revenue through advertising that works, and keeping readers satisfied with the user experience and thus returning to the site in the future.