Frontend.com New Hire Reflects Changing Role Of Design

John Buckley

Originally published in April 2017.

Frontend.com, the award-winning international design consultancy, are delighted to welcome Andrew Newman to the consultancy’s strategic design team.

Andrew joins Frontend.com’s Dublin studio from SapientRazorfish where he provided Experience Creative Direction in their London office. Previously he has guided the experiential design/strategy direction for global brands such as Jaguar, Natwest & Royal Bank of Scotland, HSBC, Land Rover, Lloyds, Microsoft and many others.

“I’m excited about this new challenge. Dublin is such a hot city for experience design and tech right now and Frontend.com are a very exciting company at the forefront of that”, Newman said. “The team here have extensive qualifications matched by an industry recognised track record and I'm enthusiastic about working with them to further to develop on that.”

“The role of the user experience (UX) consultancy is changing. Where previously, we would solely be approached to realise products, increasingly clients are seeking our input at a strategic business level; to identify and realise potential transformational opportunities”, said Frank Long, Director of Frontend.com.

“Andrew’s hiring is a continuation of that new direction. Andrew is the third high-profile hire for this team in recent months and his experience working for global brands across Europe and the US fits perfectly with this new direction. I’m confident that Andrew will play a key role in meeting and exceeding the demands of our customers around the world”, he continued.

About Frontend.com

Established in 1998, Frontend.com is one of the most established UX design houses in Europe. Based in the Silicon Docks area of Dublin, the team specialises in international, complex challenges and works with some of the biggest companies in the world to understand their customers, identify their business’ needs, and create excellent digital and experiential solutions that affect the lives of millions of people around the world.