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Out of Box Experience
Every year millions of electronic products are returned by consumers. In reality only 5% have flaws; 27% are returned because purchasers changed their minds, while a massive 68% of returns are because users think that the product does not work - or at least not the way they expected it to. The cost of poor out of box experience is USD13.8 billion per year in the US alone.

Frontend specialise in designing effective Out of Box Experiences (OOBE), from the product packaging through to instructions and first-time ease of use. We define customer journeys that are easy to follow, reducing the risk of user error and subsequent calls to technical support. A smooth OOBE creates a lasting impression with your customers and strengthens your brand perception.

Frontend's Out of Box Experience service includes:

  • Retail analysis and consumer interviews
  • Competitor analysis and benchmarking
  • Set-up task analysis and design
  • Instructions and documentation design
  • Software installation process
  • Packaging design
  • Prototyping and user testing with target customers
  • OOBE guidelines for strategic cross-product rollout
“Retailers and vendors could save a fortune if they spent more time producing instructions that were easy to understand and marketing material that did not promise the moon on a spoon”
Accenture Report for PC World, 2008

To find out more please contact one of our experts on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or contact any of our offices and we will be glad to answer any of your queries.

 

2012 Interaction Awards

Frontend are a finalist in the 2012 Interaction Awards for the Out of Box Experince of Accu-Chek Aviva.

Vote for us in the People's Choice Awards.

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Frontend.com, 7 Westland Court, South Cumberland Street, Dublin 2, Ireland
Email: mail@frontend.com, Ireland: +353 (0)1 611 4630, United Kingdom: +44 (0)8450 829 044, Switzerland:+41 (0)21 634 2437