Research

In our experience many interactive products and services fail because they do not fulfil the needs of their target customers. Frontend research can help you get to know your customers, what they want, how they think and how they work.

User Requirements Gathering

The need for functional specification and technical requirements documentation is well established for software projects. However the softer human requirements of the end users are often overlooked. This can lead to functionally perfect product that fails to engage with real users. Frontend research captures the emotional and often downright illogical requirements of real users in real situations as well as their more obvious task focussed requirements.

User Profile Development

It really pays to get to know your users, what they do, where they work and what makes them tick. Frontend research gains a comprehensive picture of your customers, makes sense of their feedback and digests it into a useful resource for decisions making in product and service development teams.

Customer Acceptance Research

Showing the target customer a preview of a product or service is often more effective any number of well scripted interview questions. We have perfected a technique for predicting customer reaction long before any product exists. In many cases this can be achieved with a few printouts of concept screens. The advantage is obvious – firm information from real customers before any significant investment has been committed to development. Good opportunities for using lo-fi prototypes to gauge customer acceptance are:-

• Feasibility studies for new products or services
• Gauge the effect of modifications to existing successful services
• To aid decision making process where there are several equally viable alternatives 

 To learn more about our research programmes for product and services, contact us.

Related Case Studies

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