Since 1998, have been thinking and writing about best practice in design for physical and digital products. Here is some of our most recent thinking.
Graphic illustration of a human figure transmitting date from their wearable devices.
The value of Ripple XRP is surging, this sudden demand is driven by the user experience of one app.

Graphic illustration of a human figure transmitting date from their wearable devices.
Designing for wearable devices offers novel and exciting challenges.

Graphic illustration of a man wearing a Blood Glucose Monitor.
Personal user experience of wearing a continuous glucose monitor device.

Graphic illustration representing interconnected banking services.
Opportunities in customer-centric services for Ireland's banking sector.

Graphic illustration, in a Soviet Poster art style, showing revolutionary arms raised, all wearing fitness trackers.
Changes in healthcare make the patient’s experience the true priority.

Graphic illustration of a recursive project process methodology.
Novel ideas for aligning User-Centered Design and Agile mindsets.

Thinking | RESEARCH
Gather user requirements from focus groups early in your design process.

Graphic illustration of a user persona document.
The effectiveness of using personas in product design.

Graphic illustration of a questionnaire clipboard.
Considered form design ensures your users complete tasks successfully.

Graphic illustration of a smartphone with the share icon on-screen.
Blurring the boundaries between computing, audio-visual, and mobile.

Graphic illustration of wallet representing reduced costs.
Successful projects deliver cost-reductions and business efficiencies.

Graphic illustration visualising the out-of-box experience.
Your user’s first interaction with your product needs thoughtful design.

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  • Two Decades of Thinking

    Read insights and analysis from our team of thought leaders. Thinking