Usability

What is it that drives otherwise sensible organisations and businesses to build products and services that are counter-intuitive and actively annoying for many users?

By creating personae and conducting user research, field studies, and laboratory testing, the usability team in Microsoft was able to shape the outcome of the product based on what the users want and need.

Every project is unique - and in the same way, each addresses a unique set of users, with their own needs, requirements and methods of working. The only method of ensuring that development addresses these individual and distinct issues is by undertaking a user-centred design process.