Since 1998, have been thinking and writing about best practice in design for digital and physical products. Here is a selection of our recent thinking.

Improving Employee Experiences

How human-centred and research-driven design methods can contribute to employee wellness and employee retention initiatives.

Two Design Patterns for Better Conversion Rates

Exit through the shopping cart – using persuaders and affordances to tell your customers why they should buy.
Stylised graphic of medical adherence chart

Technology, Non-Adherence and the Digital Healthcare Revolution

Counteracting intentional non-adherence to medication by creating behaviour change in patients.
Stylised illustration of citizens talking

Design Principles for Citizen-Initiated Dialogue

A research and design-led approach to rebuilding trust in public institutions through direct dialogue.
Graphic illustration of persona sketches

Real or Imaginary: The Effectiveness of Using Personas In Product Design

Peer-reviewed research paper on the effectiveness of using Personas in product design.
Stylised illustration of elements from interface design for clinical devices.

10 Tips for Designing Clinical Device Interfaces

Tangible steps you can take to get your medical device interface past regulations.
Graphic illustration of a doctor, nurse, patient and call centre operator connected by human factors.

Human Factors for Medical Devices

Beyond the Primary Task – leveraging user pain-points in medical products and services.
Photographic rendering of digital coins

UX is Disrupting The Crypto-Currency Markets

The value of Ripple XRP is surging: demand is driven by the UX of one app.
Graphic illustration of man and woman wearing connected devices.

Design Principles For Wearable Devices

Designing for wearable devices offers novel and exciting challenges.
Graphic illustration of a man wearing a Blood Glucose Monitor.

Continuous Glucose Monitoring and Me

The personal user experience of wearing a Continuous Glucose Monitor device.
Graphic illustration representing interconnected banking services.

Service Design In The Banking Sector

Opportunities In customer-centric services for Ireland’s banking sector.
Graphic illustration, in a Soviet Poster art style, showing revolutionary arms raised, all wearing fitness trackers.

The UX Revolution in Healthcare

Changes in healthcare make the patient’s experience the true priority.
Graphic illustration of a recursive project process methodology.

Making User-Centred Design Agile

Novel ideas for aligning User-Centered Design and Agile mindsets.
Graphic illustration of a diverse range of attendees of a focus group

Advantages and Limitations of Focus Groups

Gather user requirements from focus groups early in your design process.
Graphic illustration of an online form.

Creating Better Online Forms

Considered form design ensures that your users complete tasks successfully.
Graphic illustration of remote user interfaces.

The Design Of Remote User Interfaces

Blurring the boundaries between computing, audio-visual, and mobile.
Graphic illustration of wallet representing reduced costs.

5 Ways To Reduce Costs With User-Centred Design

Successful projects deliver cost-reductions and business efficiencies.
Graphic illustration visualising the Out-Of-Box experience.

Out Of Box Experience: Getting It Right First Time

Your user’s first interaction with your product needs thoughtful design.
Graphic illustration of a selection of Facebook react icon

Facebook’s 2015 React Buttons

Thoughts on new interaction functionality for emoting on the Facebook platform.