UX Design in Healthcare a Key Topic at Med In Ireland

Author: Aiden Kenny
Published: October 2019


Keynote speech at the 2019 Med in Ireland conference.

Ireland’s largest Medtech event took place in Dublin’s RDS in October 2019. Gathering together exhibitors and delegates from over forty countries, this year’s event was the largest yet. In addition to the event itself, over 140 site visits were organised, and Frontend.com were delighted to welcome Terumo (Japan), Kings College Hospital (Dubai), Sasquanna (Switzerland) and the Ministry of Health from UAE into our studio.

On the day of the conference itself, our team took part in a series of back-to-back meetings with international buyers representing a multitude of healthcare disciplines including Community Nursing, Hospital Hygiene, Surgical Implants, and Remote Monitoring. The key topic seemed to be ease of use and user experience. While the need of the patient is paramount, there is a growing realisation that an understanding of the needs of the healthcare team is also a critical factor. Systems need to be not only easy to use, but also easy to train and support in the clinical context.

Our user experience design innovation team was also on-site at our stand all day where we made positive business introductions with a broad range of medtech companies, from multinationals to disruptive startups.

Frank Long and Henry Poskitt at the Frontend stand at the Enterprise Ireland ‘Med In Ireland’ conference 2019.

About Med in Ireland

Organised by Enterprise Ireland, Med in Ireland is a major international business event bringing together innovative Irish medtech companies with healthcare providers and manufacturing partners from around the world. Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets.

Aiden Kenny, Fiona Murphy, and Henry Poskitt at the Frontend stand at ‘Med In Ireland’ 2019.