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Technology empowers and provides significant competitive advantages. But its value is only realised when it supports user needs and business processes.

End-user experience is important for independent software vendors. But the ability of the user interface to communicate the value and power of the technology is important as well.

For organisations integrating software as a line of business, they must consider the overall business ecosystem (digital and non-digital) and how internal culture supports it. In all cases, the software has to support the needs of a range of user profiles — from management to data inputters, from experts to first-time users, and so on. Most importantly, designing UI’s for software is a specialist skill. It is typically about complex interactions, specific user types, technology constraints, and utilitarian invisible design.

Digital Expectations

Enterprise users expect their professional software to be as intuitive and user-friendly as their personal digital experiences. Employees demand that their tools work for them and allow them to collaborate and access data in real time. Working from the office or at home (or commuting between the two) increasingly people are ‘always on’ and their tools need to reflect that.

Emerging Technologies

The rate at which new technologies are being released is phenomenal. These technologies are having a significant impact on how we interact with software. Examples include cognitive computing, AI, advanced analytics, big data visualisation, voice-controlled devices, IoT, AR, VR and natural user interfaces. Understanding context is central to the effective use of these technologies.

Agile Replacing Waterfall

Development teams and product managers are under increasing pressure to get products and services to market quickly. Methodologies such as Agile, Extreme Programming, Lean, and Lean Start-up are now all mainstream. UX design needs to support these processes. This means close collaboration across teams and delivering UI architecture that is modular, flexible, and extensible.

Design a Competitive Edge

Creating real, quantifiable value is central to success. Understanding users and designing for their needs is imperative. But users do not always accurately express what they need or think and responding to a superficial request without context can be counter-productive. Creating excellent experiences means combining insight with innovation delivering solutions that work.

Visual Design of Software
A team member working in the Dublin studio. Software

Our multi-disciplinary software design team is based in our studio in Dublin, Ireland. Unlike most design consultancies, our research is conducted by professional researchers while our design team have two decades of experience in complex systems, software programmes, usability, psychology, data visualisation, computer science and business process improvement. We engage with all stakeholders, understanding their environments and creating solutions that work at every touchpoint. Contact us to collaborate on your upcoming software project.

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